For SS25, our challenge was to create content that speaks to the beginner runner ready to take the leap into more speed, while supporting adidas’ fastest running franchise, Adizero.
Together we built a high-impact visual campaign that captures the mindset of going faster by choice, bridging the gap between everyday runners and the elite energy of Adizero.
For the Fast. Faster. Fastest.
Brand: adidas
Location: Barcelona
Photographer: Alessandro Simonetti